Make Email & SMS marketing your most profitable growth channel.
We build and run email and SMS inside your brand, and bring the operator experience, creative insight and founder network behind brands doing eight to nine figures a year.
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Email and SMS, fully built and operated.
Retention is all we do. We set up the system in your Klaviyo account, operate it day to day and keep improving it with your data.
Automations
Every key moment in the customer journey covered, from first visit to repeat purchase, and tested continually.
Campaigns
A planned email and SMS calendar built around your launches, offers and what your customers actually respond to.
List growth
Signup experiences that turn more of the traffic you already pay for into email and SMS subscribers.
Segmentation
The right message to the right customer, based on what they've browsed, bought and how they engage.
Testing
Structured tests on offers, messaging, timing and design, so every month builds on the last.
Reporting
Clear monthly reporting on revenue from email and SMS, its share of your total sales and what we're doing next.
A growth partner, not just another agency.
We've built and scaled our own brands. When you work with us, you get what we've learned across all of them, not only your inbox.
Winning creative
We share the ads and offers currently scaling for brands in our network doing serious numbers, so you can learn from what's working now.
Customer insight
We run surveys and research with your customers to find their real desires, objections and buying triggers, and use them across your marketing.
Full transparency
Live access to everything we build and run: calendars, automations, tests and reporting. Nothing is hidden in a monthly PDF.
A direct operator
You work with the operator who built the system, not an account manager passing messages to a junior team.
Our network
Introductions to founders, operators and proven team members we trust, for both business and hiring.
Scaling experience
Advice from people who have scaled brands themselves, on the decisions beyond email and SMS that shape growth.
What started as working together on email and SMS turned into one of my closest friendships in ecom. We build together, travel together and share everything that's working. It never feels like working with an agency.
One of the absolute best in the game. Not only is he one of my closest friends, but the team are a force to be reckoned with professionally. We’ve already tackled some incredible milestones together and I have zero doubt this is just the beginning. We'll definitely be building and collaborating on many more ventures together in the future.
How we compare to a typical agency.
Most retention agencies sell a number of emails a month. We take responsibility for how much revenue the channel makes.
| Typical agency | Growth partner | |
|---|---|---|
| Who you work with | An account manager and a junior team | The operator who builds and runs your system |
| What they're focused on | Sending the agreed number of emails | Revenue from email and SMS, and its share of your sales |
| Strategy | The same templates for every client | Built from your customer data and research |
| Visibility | A monthly report on opens and clicks | Live access to everything, plus revenue-led reporting |
| Insight | What they see in your account | What's working across brands in our network, including the creative scaling them |
| Beyond email | Out of scope | Customer research, creative insight and introductions to our network |
| Ownership | Setups that are hard to take over | Everything built in your accounts and yours to keep |
How we start working together.
We only take on brands where we're confident we can add real value, so every partnership starts with understanding your business.
- 01
Enquiry
5 minutesTell us about your brand, your current setup and where you want to grow.
- 02
Review and plan
Within a weekWe review your account and, if there's a strong fit, share our plan, priorities and recommended scope.
- 03
Build
First 30 daysWe set up or rebuild your automations, signup forms, segments and campaign calendar.
- 04
Operate and improve
OngoingWeekly campaigns, continual testing, monthly reporting and regular strategy reviews with you.
Built from operating brands, not agency theory.
The same people who run your retention have built and scaled brands of their own.
Generated from email and SMS alone
In one week from a single strategic offer
A year, from a brand we co-founded
Contributed across our network of founders
Brand we operate · Last 12 months
$4.1M
Generated from automated email and SMS flows alone for one brand we operate, before counting a single campaign.
Hear it from the founders we work with.
Brand owners across wellness, pets, beauty and health.
Email and SMS went from something we sent when we remembered to one of our biggest marketing channels. Within a few months it was driving 39% of our total sales and now after a few years we’re doing millions from just our automated emails.
No account managers, no waiting on tickets. I message them directly and things just get done. I think that's exactly what you need as a high level operator.
We've worked with agencies before. This is completely different. You're dealing with someone who has built and scaled brands themselves, and it shows in every decision.
We'd been running the same flows for over a year. They rebuilt everything and our automated revenue went from $29k to $110k a month without us spending more on ads. Pretty crazy growth if you ask me!
My network has grown so much since we started working together and that has been an invaluable difference. I've met people I swap ideas with every week and they’ve helped us make the best hires.
What started as a working relationship turned into a genuine friendship. They care about our brand like it's their own.
SMS was an afterthought for us. Now it's one of our best-performing channels per customer, and we finally have a proper calendar instead of random sends. Extremely useful.
Bringing them in was one of the best decisions we made this year. I'd recommend them to any ecom founder serious about growing properly.
They think like owners. Every conversation comes back to profit and what actually moves the business, this was so useful for me when I was just getting started with my brand.
I like how I can see everything you’re doing at any time. The calendar, tests, results. For the first time I actually understand how email is ran properly and why things are working better than before.
Everything has been amazing but it’s crazy how just running the customer survey helped us fully understand our customers and talk about our product, from our emails all the way to our paid ads.
The email and SMS work alone was worth it but what really sold me was how much more value I would get on top of that. The ads that were scaling for the other brands worked so well for ours too, I’d pay for just that alone from a creative agency.
Every decision is backed by data. They test properly, show us what worked and why, and build on it the next month.
Simple monthly partnerships.
Every brand gets the same full service. Your plan is based on the size of your brand and how much we send, so you only pay for the scale you're at.
FOUNDATION
For brands starting retention properly for the first time.
- Email and SMS isn't set up, or is barely used
- You want the system built right from day one
- You're early, but have a real product and traction
GROWTH
For growing brands that want email and SMS to keep pace with the business.
- Klaviyo is running but underperforming
- You're scaling and want retention to scale with you
- You want a weekly email and SMS calendar run for you
SCALE
For established brands with high send volume or several stores.
- You send at high volume across email and SMS
- You run multiple stores or markets
- You want a senior operator owning the channel
Included in every plan
- Strategy & calendar
- Automations
- Email & SMS campaigns
- Signup forms
- Segmentation
- Testing
- Reporting
- Direct operator access
- Creative & network insight
Other ways to work with us
One-time
Retention Blueprint
A deep review of your account and a clear plan to act on: prioritised opportunities, campaign and offer ideas, automation and signup improvements, examples of creative working for other brands, and a strategy call to walk you through it.
Get in touchMonthly
Retention Advisory
For brands with a team in place. A monthly strategy session, reviews of your campaigns and automations, ongoing ideas from across our network, and direct access to us between calls.
Get in touchOne-time
Systems Build & Handover
We build the complete system in your account, train your team to run it, and hand it over. You can move to a monthly partnership at any time.
Get in touchFree retention audit
Not sure what your email and SMS should be making? Mention the audit in your enquiry. If there's a fit, we'll review your account and show you the biggest opportunities, ranked by what they're worth.
Questions brand owners ask us.
Anything else, ask us in your enquiry.
Who do you work with?
Ecommerce brands with a real product, some traction or clear potential, and a founder who makes decisions on data. We look at the business as a whole, not just revenue, and work with a small number of brands at a time.
What's included in a partnership?
Strategy, build and day-to-day running of your email and SMS: automations, campaigns, signup forms, segmentation, testing and reporting. You also get access to our creative insight, customer research and network.
How soon will we see results?
The core system is live within 30 days of access, guaranteed. Revenue usually builds over the first few months as automations collect data and testing compounds. We share what we expect for your brand once we've reviewed your account.
Who will we actually work with?
The operator who builds and runs your retention, supported by a small team and our own AI production systems. You get a direct line, not a ticket queue.
Do you only work with Klaviyo?
Klaviyo is where we do our best work. If you're on another platform, we'll tell you honestly whether moving makes sense and can handle the migration.
What do you need from us?
Access to Klaviyo and your store, your brand guidelines and assets, and a quick sign-off process. We handle the rest and keep you updated without needing your time every day.
Can you work alongside our team or other agencies?
Yes. We regularly work with in-house teams, designers and paid media agencies, and share what we learn from your customers so it helps the rest of your marketing.
Do you run paid ads or produce ad creative?
No, retention is what we do. We do share the creative and offers scaling for brands in our network, and can introduce you to operators we trust for paid media.
Do we keep everything if we stop working together?
Yes. Everything is built in your accounts and belongs to you.
Is there a minimum term?
Three months, then monthly. The first month is mostly build, and retention results compound over time.
What's the difference between Build & Handover and a partnership?
Build & Handover is a one-time project: we build the system and train your team to run it. A partnership means we build it and keep running and improving it every month.
What happens after we enquire?
We review your brand, current setup and goals. If we believe we can add real value, we contact you with next steps and how we'd structure the partnership. We don't progress every enquiry.
Retention, properly operated.
Tell us what's working, what's stuck and where you want to go.
We'll shape the right support from there.